Idea cellular, an Indian mobile network brand, continues to connect with its audience by its out-of-the-box advertisements that hit right to the point. The ads are targeted at the Aam Janta which includes 70% of India's population. Right from the beginning the brand has stuck to its slogan " An Idea can change your life". These ads are simple to understand with concepts that make you think again. Who can forget the language barrier ad that touched the hearts of many. Abhishek Bachchan plays a mute chai-wala who gives a group of people an idea as they are worried about not being able to speak the language of the city they are visiting . They are now able to communicate in a different language by the help of their friends over the phone. The ad ended with the slogan "Bolne ke liye kisi bhasha ki jarurat nahi hoti". Over the years Idea has managed to engage the audience with its ads that have this strong emotional element and the feeling of staying connected.
Idea's latest "No ullu banaving" campaign gives India a simple message that no one can be made a fool anymore. With the latest technology and beaming internet we can acquire lots of information that would prove beneficial in our daily lives. Deep thinking and some serious research has been done to target the minds of the audience. Keeping the cynical remarks aside, it is sure success for them as we've heard a 3yr old to a 80yr old, all seem to be acknowledging most of these ads.
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