Brands Brands Brands! So many products to choose from. Often we are confused what brand to choose from. But how do we really make a decision? Is it really the product that appeals to us or is it the brainchild of the team who created strategies to create the positioning, branding and marketing of the product. Right now even there are several products that can be rated 5stars for their quality and use but yet unknown to many. Pause for a moment and imagine yourself in the supermarket or mall you visited recently. Can you recollect all the brands you saw or perhaps you must have even missed out even looking at some.
Branding in today's day is very important. Its like a relationship. You don't keep in touch or your presence is not felt, the relation turns dull and nearly forgotten. Marketers have to be on their toes to keep up with the latest trends. Many times we purchase a product just cause someone close used it and recommended it or sometimes you liked the ad so you brought it.
One such example can be seen in mobile phones. 10 years ago, first came Nokia which was considered to be durable, had good looks and a easy interface. Then came Samsung which was considered to be a China make phone and untrustworthy because of its breakable parts and the phone often getting hung. Then came Sony Ericsson with its amazing audio clarity and stylish looks. And recently Micromax entered in which was known as a China phone, untrustworthy, cheap parts and much more because of its low price that made everyone doubt the phone cause of the well known notion that " If its cheap-it must be not good". But this was in the span of 10 years ago. What about now? Things have changed.
Nokia was known as old fashioned and that its too formal some months ago, until they came up with Lumia and repositioned themselves as trendy, stylish and cool. Sony Ericsson- Who's that? Samsung is leading the market with its smart phones, style and looks. And now Micromax is getting the attention it deserved with its Style, looks, durability and priced well.
So what were we thinking back then. Was it branding or are we just simply fools?
0 comments: